Monday, 22 August 2022 - AmBank ties up with Kuala Lumpur Fashion Week 2022 (KLFW 2022) as the Official Banking Partner for the second consecutive year. The KLFW 2022 this year is held during the month of Merdeka and it is set to attract more than 150,000 people while showcasing the strength and creativity of Malaysia’s fashion industry.
Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer of AmBank Group said, “Every year, KLFW brings a sense of pride and honour to be a Malaysian, as we witness the culture of Malaysia being displayed through the kaleidoscope of creativity and innovation of our homegrown fashion designers. It is imperative for banks to play a role in supporting the local fashion industry, as it acts as a catalyst to spur growth in the retail sector for nation-building. Our enthusiasm towards encouraging the growth of Malaysia’s SME is clear, as we continue to lay a strong foundation in providing opportunities for these businesses to thrive in challenging landscapes.”
“Fashion is not just about what you see being paraded on the runway. It’s about ensuring that the fashion economy’s heartbeat remains steadfast and benefits all parties along the value and supply chain, from the cotton farmers, fabric manufacturers, tailors, distributors and retailers. The faster the latest fashions are moved from the runway to shop shelves, the faster everyone along the value and supply chain benefits, and we in the banking industry actually plays a pivotal role in providing the necessary financial solutions and support to keep the fashion industry thriving,” he added.
As part of the collaboration, AmBank will also be hosting the inaugural Fashion Connect.22, a Business Fashion symposium, in September 2022. This is a meet, greet and networking platform whereby various industry experts will cover a range of topics from how entrepreneurs grow their business, sharing of success stories by key speakers to the different end-to-end financial and digital solutions available to support homegrown designers. Fashion Connect.22 is co-organised by AmBank and KLFW.
“Additionally, we continue to reward our AmBank SIGNATURE Priority Banking clients with exclusive access to lifestyle events during KLFW 2022. Our latest campaign, aptly called London Calling, will fly three lucky AmBank SIGNATURE Priority Banking customers to London for a 3 Days 2 Nights trip to attend the 2023 London Fashion Week accompanied by Mr Andrew Tan, the Founder of KLFW. This is our way of rewarding our customers for their endless support and trust in our products and services,” added Aaron Loo, Managing Director, Retail Banking.
The London Calling campaign runs from 1 July 2022 to 30 November 2022 and customers can increase their chances of winning by signing up for AmBank SIGNATURE Priority Banking or by performing transactions during the campaign period.
Separately, AmBank and KLFW have co-created a meaningful campaign in collaboration with Finn Anuar (@perempuanmelawanart). The homegrown comic artist has designed two #iAmMalaysian t-shirts for AmBank that highlight a snapshot of everyday life in Malaysia. 100% of the proceeds from the sales of the t-shirt will be donated to support the Pusat Austisme under Yayasan Tuanku Syed Putra, Kementerian Pelajaran, UniMap, MAIPs.
