Syed Anuar Syed Ali, Executive Vice President, Group Corporate Communications and Marketing, AmBank Group (6th from right) presenting the mock card to Encik Ahimmat Mydin, Executive Director, Mydin Mohamed Holdings Berhad (5th from left) to signify the official launch of AmBank E-Wallet Food Aid Programme for Urban Hard-Core Poor Families in collaboration with MYDIN. Also present were Cik Hajah Alimah Salam, Vice President, PERTIWI (5th from right) and Encik Yaacob Omar, Director, Corporate Communications, Amanah Ikhtiar Malaysia (3rd from left) along with the staff of AmBank Group and MYDIN.
AmBank Group in collaboration with MYDIN launched an E-Wallet Food Aid Programme for the urban hardcore poor families in the Klang Valley. Present at the launch ceremony were Syed Anuar Syed Ali, Executive Vice President, Group Corporate Communications and Marketing, AmBank Group, Encik Ahimmat Mydin, Executive Director, Mydin Mohamed Holdings Berhad, Cik Hajah Alimah Salam, Vice President, PERTIWI, Encik Yaacob Omar, Director, Corporate Communications, Amanah Ikhtiar Malaysia along with the senior management of AmBank Group and MYDIN.
The sole objective of this Corporate Social Responsibility (CSR) programme is to serve as a platform to reach out to the community and provide food aid initiatives to targeted groups, providing them an allowance to help offset the cost of essential daily food items. 100 needy families, comprising single mothers and housewives were identified in collaboration with Amanah Ikhtiar Malaysia and PERTIWI, where they were screened against a list of criteria and assessed independently. Each family will receive monthly allowances of RM100 for a duration of one year, which would be credited into their MyKad and used to shop at participating MYDIN outlets.
“We are honoured to launch this noble initiative in collaboration with MYDIN and take a leading role in reaching out to the society, while demonstrating our care, love and commitment in addressing a wide range of issues ranging linked to the development of sustainable communities,” said Dato’ Sulaiman Mohd Tahir.
“MYDIN believes this meaningful collaboration with AmBank is one soft approach in reaching out to the Urban Hard-Core Poor community. This two way relationship has proven that corporate sectors care, and we will continuously play our roles in fulfilling the prime objective of helping the Urban Hard-Core community. We are optimistic that this noble gesture will be an exemplary move for other industry players to exercise their roles towards a shared prosperity nation,” said Datuk Wira (Dr.) Haji Ameer Ali Mydin.
Besides the food aid programme, a series of women empowerment, entrepreneurship, financial literacy programmes and motivational talks will be carried out to further assist and improve the families. In addition, free tuition and English proficiency classes will be conducted to enhance the education standard of the underprivileged children.
This programme falls under AmKasih Programme which is a new platform for the Group’s Corporate Social Responsibility (CSR) sustainable development initiatives. The AmKasih Programme focuses on “reaching out to the community” and serves as an umbrella for all AmBank Group’s CSR efforts to help the community.
AmBank Group continuously plays a CSR role for the community at large, irrespective of race, creed or religion as we contribute to the sustainable development of the community within which we operate. This approach has been and will continue to be the mainstay in our approach to community care programmes. A project such as this helps to meet our objective to play an effective corporate role as a socially responsible corporate citizen.
AmBank via its AmGroup Foundation has spent about RM2.3 million from the year 2009 to 2016, benefitting more than 2,000 families all over the country through the food aid CSR Programme in collaboration with MyKasih.
